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Posts Tagged ‘writing’

Astute Home Office Online Marketers Find a Better Model For Writing a Book and Making Money

October 19th, 2009
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From One Goal Oriented Online Solopreneur to Another

During a recession like this, learning about how to make more money is always the most rewarding experience for every Internet Business Owner.

How does this happen? Amazingly, it really should not be any surprise that the absolute top way that is manifested for the entrepreneur improve the bottom line is to write a book and make it a bestseller.

Wonderful, you’ve made a smart decision to write a book. Congratulations, success is in your future! A book can give you credentials and help you to draw higher numbers of clients to your business. 

If such things are your only reasons, then it would be important to start writing a book fast. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money. 

Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says top business advisor DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. 

DrProactive says you will end up with a more money, an outstanding book, and a passive income far in excessive of what you would have otherwise made with just a book.

DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Getting busy and starting to write a book that has a business built as an integral part of it, is super important.

You can use the procedure below to build an information business centered on your book.

Use the 80-20 rule as a habit and work on the most important thing everyday. One hour a day would be wonderful but even 30 minutes would be great. Even on your busiest days, try to do at least 10 minutes at some point. Just take action. Don’t worry about getting things perfect. Write a first draft, find an editor or revise it yourself.

Change your plan of action and start creating a bestselling business to write your book. Follow the guidelines above and in 90 to 180 days (or less) you will not only have the first draft of a great book written, you’ll have a nice passive income and enough copies sold to become a bestseller as soon as it’s published. 

ACTION POINT:

There is no time like the present. Begin right now with building a bestselling business around your book. By doing so, you will be quickly writing your bestselling book and creating a million dollar business at the same time.

If you want to learn more about how to write and market a good book that produces revenue and makes you a bestselling author, then you must use the secret recipe that the top 1% use to successfully achieve that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park

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Web Copy from AlbaIM Social Network

October 17th, 2009
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Web Copy
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We have all heard that “it’s not what you say, it’s how you
say it”. Well, the same applies to website content. In
this article we will discuss the importance of web copy and
how to turn your visitors into customers.

Your website content should convince visitors that your
service is either unique or superior to that of your
competitors in terms of quality or is competitively priced.
It should show your potential clients that you can provide
the solution that they are seeking. Your product or service
will solve their problems, answer a dream, enrich their
lives, and/or improve their businesses. You are the
dependable expert that they want and need!

Your website copy plays a major role in establishing and
growing your customer base. Web site copy creates the
“voice” of a company, just as the look and feel of a site
put a “face” on the company and on otherwise intangible
products and services. On an e-commerce site, the copy plays
a key role in closing sales as well as in up-selling and
cross-selling products and services. Good copy delights
first-time visitors, encourages return visits and propels
both customer acquisition and retention.

People read a Web page differently than they do a brochure
or a newspaper. They scan, scroll, click, hit the back
button, and hit the forward button. “Reading” is about
moving around and being in control. You have one chance to
make a first impression – to quickly convey the benefit of
staying on your Web site. I can’t overstate the importance
of first impressions, which in Web-time are measured in
milliseconds. The layout, functionality, message and overall
look and feel of your web page determine who stays – and who
clicks away.

Your story should be clear and to the point. The goal of any
web page should be to get the visitor to DO something: to
move on to the next step in a purchase sequence or to click
for more information about a product or service. Without
readable, compelling copy and clearly organized hypertext
links, visitors are much less likely to complete a
transaction – and return to your site again.

Writing for your Web page should always start from your
visitor’s perspective. What is your Web site visitor looking
for? Why is he/she here? How can you make his/her visit as
quick and efficient and positive as possible? You should
take the time to clarify the goal of each page before
starting to write. If the page is part of a transaction
sequence, identify what may be hindering the buying process.
Be sure instructions are clear and easy to read.

If you are selling a service on your website, your Unique
Selling Proposition (USP) is your service’s most powerful
benefit, in combination with a strong, unique feature of
your business. It answers that most difficult question:

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Why should potential customers hire your service company?
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Tell your customers what service you are selling and explain
what your service provides. What is the key benefit(s) to
your customers? What pain does it cure, what solution does
it provide? Compare your service with that of your
competitors and highlight what makes you stand out from the
competition? Keep working on this until you can clearly
separate yourself from the field. As stated earlier there
must be a convincing reason for doing business with you,
instead of your competitor.

Summarize the above into one tight, powerful, motivating
phrase that will persuade your customer to do business with
you and to trade their money for the benefits delivered by
your service.

As you start to work through the above four steps, you may
find this to be a lot harder than it looks. Don’t blow it
off and give up! You must have a USP. If it was easy,
everyone would have a great USP! Come up with a tight, sharp
USP that sells your service to your customer.

Write tight, get right to the point, be keenly aware of the
audience for the page, and don’t use a three-syllable word
when a one or two-syllable word will do. Use call-to-action
language and be interesting. The page should be so clearly
organized that, in seconds, visitors can understand and get
convinced to buy your product and be able to anticipate
where a hypertext link – or a “Continue” button – will take
them. Studies show that “ease of use” is the winning factor
on an e-commerce site.

If you’re going to promote your service and expand your
customer base using your website, potential clients have to
be able to trust you. Their confidence in you and your
products has to be boosted. Endorsements on your website
from a valued friend or colleague, or a referral from a
strategic partner are the types of “leads” that boost your
credibility. You and your service must be perceived as
being trust-worthy before your visitor will be confident
enough to contact you or even buy your product.

Show prospects that you have their best interests at heart
and that you can adapt or customize your service to meet
their individual needs. Foster an ongoing relationship that
steadily increases their trust levels and cements a view
that you are an “authority” in your field.

Another important aspect of convincing prospective customers
is to keep abreast of recent developments in your field.
Check on what your competitors are writing about, and watch
for new trends. This will keep your website current,
razor-sharp and unique. By keeping your eyes open, you will
be able to grab an angle or niche that hasn’t been well
covered yet by your competitors. Portray this angle or niche
on your website.

Finally, be wary of broadening the theme of your site too
much. Try not to dilute your product or service’s targeted
niche simply to expand your base of merchant partners.
Remember; focus on your selling your service. That’s where
the “meat and potatoes” of your business will come from.

 

For Your Success!


Brian Simpson

AlbaIM Social Network

http://www.albaim.com

 

 

 

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AlbaIM Social Network for Internet Marketers,

Entreprenuers and Online Business Owners

http://www.albaim.com

 

*************************************

 

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Writing A Resume Is Easier With A Resume Sample

May 19th, 2009
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Creating your next resume does not have to be a daunting task. Many people are so concerned about the process of writing a resume that they put it off until they lose the opportunity to land the job they have always wanted. If this category applies to you, then you really need some help in the resume writing process. A resume sample can help to guide you through the process of writing the ideal resume.

As you will see from looking at a resume sample, a resume is really nothing more than a summary of your experience, skills and qualifications. The resume describes your work history and ultimately explains to the employer why you are the best person for the job.

One of the most important things you need to understand about a resume sample is the importance of making a good first impression. The number of people looking for a job today is rapidly increasing. This means that you absolutely must make an effort to stand out. The primary goal of a resume is to get the call in for an interview, which is the next step in the hiring process. A resume sample can provide you with step by step guidance in learning how to write a resume to meet your goals.

Look for a resume sample that will allow you to easily organize your skills and experience on your resume. The most successful resumes are those that are highly organized and very easy to read. Keep in mind if your resume is unorganized or hard to follow it probably will get tossed aside by an employer.

You should also look for a resume sample that focuses on the employer’s needs rather than your own. This type of mistake is a common one many people make. To have a winning resume, you need to focus on the needs of the employer rather than your own needs.

It is vital to additionally make sure that your finished resume is relevant to the open job position. Customizing or targeting a resume is a good way to ensure this. To get the best results, make sure you find a resume sample that is relevant to the job you plan on applying for. Looking for such a resume sample will help to guide you in the right direction.

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Want to Start a Publishing Revolution?

May 8th, 2009
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Calling all publishers, journalists, editors and freelance writers. Give your copy a boost. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul – we’re talking revolution.

As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to process with only a fraction of the received correspondence ever being used.

As well as being an overhead for the publisher, it can also be an unrewarding medium in terms of the amount of effort required and response that is received, just consider the number of letters that go unread and unpublished.

As it is now

With the Internet traditional methods of communications can be challenged and replaced or complimented with new methods of doing things. Now a mature technology, the Internet is no longer the preserve of geeks and nerds but a technology that has been embraced by the global population, the young and the old, that invites new ways of doing things. Newspapers, trade journals, magazines and ezines now have the opportunity to change the mental process.

Readers like to have the opportunity to comment and traditionally they may have composed a letter or send an email or write a comment. Emails make communication easier but they still take time to compose and time for the majority, is what they haven’t got.

The letters page, or a list of comments, although interesting, are often only a snapshot of views, or an endless unmanaged list of comments; a well crafted and well written letter on any given subject may hold the view of the majority, or the minority, but due to its free text form it is difficult, or near impossible, to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable readership feedback in a form that can be easily measured. Just as important as you communicating with the readership is providing the readership with an effective channel to communicate with you; one where they know it will count.

Want an instant snapshot of opinion? Did they like that article? Did your readers agree with what was said or do they take the opposite view?

Now it is easy

Historically surveys would have taken considerable effort to design and publish and altogether was a process too long winded and often reserved only for the niche and bigger topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make the perfect compliment to articles that prompt opinion and debate.

The advantages over letters, e-mails and comments are that with online surveys all the feedback gathered is properly managed and easily measured with sites like Survey Galaxy providing you with real time polls and charts that you can either keep to yourself or share with your readers.

It’s not even one or the other now

Linking articles to online surveys will extend the life of the article and involve your readers in the discussion in a way where they are confident that their opinion will be counted.

If you think they would rather send an email? – no problem – include the facility within the survey and get the best of both worlds.

It’s quick, low cost, and easy to do; it will empower and engage the reader, provide first class feedback and having established a communication channel you then have the opportunity to promote other related articles.

There is an opportunity to register your view of this article here:- Readership Feedback Survey

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Improve Communication with Your Readers

April 24th, 2009
Comments Off

Calling all journalists and freelance writers, editors and publishers. Extend the life of your copy. Turn your articles into living pieces that spark measurable debate and that allows you to engage with your readers mind and soul – we’re talking revolution.

As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to process with only a fraction of the received correspondence ever being used.

As well as being an overhead for the publisher, to most people it is an unrewarding medium in terms of the amount of effort required and response received, just consider the number of letters that go unpublished and unread.

As it is now

With the Internet traditional methods of communications can be challenged and replaced or complimented with new methods of doing things. Now a mature technology, the Internet is no longer the preserve of geeks and nerds but a technology that has been embraced by the global population, the young and the old, that invites new ways of doing things. Newspapers, trade journals, magazines and ezines now have the opportunity to change the mental process.

Readers like to have the opportunity to comment and traditionally they may have composed a letter or send an email or write a comment. Emails make communication easier but it still takes time to compose an email and time for the majority, is what they haven’t got.

Although of interest a letters page is at best a snapshot of views or if comments have been allowed an unmanaged and often never ending list of comments; they may be well crafted and well written but due to the free text form, collectively they are views that are notoriously difficult to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable readership feedback in a form that can be properly measured. Just as important as you communicating with the readership is providing the readership with an effective channel to communicate with you; one where they know it will count.

Want an instant snapshot of opinion? Did they like what they read? Did the sentiments expressed in the article have the support of the audience or do the readers have a different view?

Now it is easy

Traditional printed surveys would have taken considerable effort to design, publish and collate, a process that was too long winded and justifiable only for the niche and important topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make the perfect compliment to articles that prompt opinion and debate.

The advantage over letters, e-mails and comments are that all the feedback is properly managed and measured and sites like Survey Galaxy will provide you with a real time poll that you can either keep to yourself or share with your readers.

It can be complimentary

Linking articles to online surveys will extend the life of the article and involve your readers in the discussion in a way where they are confident that their opinion will be counted.

You think they would rather send an email? – not a problem – just include the facility within the survey and get the best of both worlds.

It’s quick, low cost, and easy to do; it will empower and engage the reader, provide first class feedback and having established a communication channel you then have the opportunity to promote other related articles.

Try it now and register your opinion of this article here:- Readership Feedback Survey

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Article Feedback Extends the life of Your Articles

April 24th, 2009
Comments Off

Calling all editors, publishers, journalists and freelance writers. Give your copy a boost. Turn your articles into living pieces that spark measurable debate and that allows you to engage with your readers mind and soul – we’re talking revolution.

As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to monitor and process, and for the more popular articles, it is either a case of only a fraction of the received correspondence ever being used, or where online comments have been allowed, well written and good comments can be buried under poorly written and abusive comments.

Let’s face it, as well as being an overhead for the publisher, to most people it is an unrewarding medium in terms of effort required and response received, just think of the number of letters that go unpublished and unread.

As it is now

The Internet has brought new channels of communication and created opportunities that allow us to challenge traditional methods. Now a mature technology, the Internet is no longer the preserve of geeks and nerds but a technology that has been embraced by the global population, the young and the old, that invites new ways of doing things. There is now the opportunity for newspapers, trade journals, magazines and ezines to change the mental process.

When people read an article that provokes thought they appreciate the opportunity to comment either by writing a letter, sending an email or writing a comment. Emails make communication easier but they still take time to craft and time for the majority, is what they haven’t got.

Although interesting a letters page or a list of comments are at best a snapshot of views or an endless unmanaged list of comments; a well crafted and well written letter on any given subject may hold the view of the minority, or the majority but due to the free text form it is difficult, or near impossible, to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable readership feedback in a form that can be easily measured. Just as important as you communicating with the readership is providing the readership with an effective channel to communicate with you; one where they know it will count.

Want an instant snapshot of opinion? Did they like the article? Did your readers agree with what was said or do they take the opposite view?

Now it’s easy

In the past surveys would have taken considerable effort to design and publish and altogether was a process too long winded and therefore reserved for the niche and bigger topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make the perfect compliment to articles that prompt opinion and debate.

The advantage over letters, e-mails and comments are that all the feedback is managed and measured and sites like Survey Galaxy will provide you with a real time poll that you can either keep to yourself or share with your readers.

It’s not even one or the other now

Linking articles to online surveys will extend the life of the article and involve your readers in the discussion in a way where they are confident that their opinion will be counted.

You think they would rather send an email? – no problem – include the facility within the survey and get the best of both worlds.

It’s fast, low cost, and easy to do; it will engage and empower the reader, provide excellent feedback and having established a dialogue you then have the opportunity to link to other related articles.

See it in action and record your own opinion about this article here:- Readership Feedback Survey

Internet and Business Online , , , , ,

Extend the Life of your Articles

April 20th, 2009
Comments Off

Calling all journalists and freelance writers, publishers and editors. Give your copy a boost. Turn your articles into living pieces that spark measurable debate and that allows you to engage with your readers mind and soul – we’re talking revolution.

As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to process with only a fraction of the received correspondence ever being used.

Let’s face it, as well as being an overhead for the publisher, to most people it is an unrewarding medium in terms of effort required and response received, just think of the number of letters that go unpublished and unread.

As it is now

The Internet has brought new channels of communication and created opportunities that allow us to challenge traditional methods. The Internet has matured, no longer the preserve of computer geeks but an everyday technology that has been embraced globally, by the young and old, allowing the traditional way things were done to be re-evaluated. Newspapers, trade journals, magazines and ezines now have the opportunity to change the mental process.

Readers like to have the opportunity to comment and traditionally they may have composed a letter or send an email or write a comment. Emails make communication easier but it still takes time to craft an email and time for the majority, is what they haven’t got.

Although of interest a letters page is at best a snapshot of views or if comments have been allowed an unmanaged and often never ending list of comments; they may be well crafted and well written but due to the free text form, collectively they are views that are notoriously difficult to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable readership feedback in a form that can be properly measured. Just as important as you communicating with your readers is giving your readers a way to communicate with you where they know it will count.

Want an instant snapshot of opinion? Did they like that article? Did your readers agree with what was said or do they take the opposite view?

Now it is easy

Historically surveys would have taken considerable effort to design and publish and altogether was a process too long winded and often reserved only for the niche and bigger topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking questionnaires and surveys created in minutes make the perfect compliment to articles that prompt opinion and debate.

The advantage over letters, e-mails and comments are that all the feedback gathered through a survey is managed and measured and sites like Survey Galaxy will provide you with a real time poll and charts that you can either keep to yourself or share with your readers.

It’s not even one or the other now

Link each article to an online survey and not only extend the life of the article as people have a channel to express their views, but involve your readers in the discussion where they now know their opinion will be counted.

You think people will still want to send an email? – no problem – include the facility within the survey and get the best of both worlds.

It’s fast, low cost, and easy to do; it will engage and empower the reader, provide excellent feedback and having established a dialogue you then have the opportunity to link to other related articles.

There is an opportunity to register your view of this article here:- Readership Feedback Survey

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How Is Online Writing Different?

March 25th, 2009
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The first time I tried online writing – less than two years ago – I did almost everything wrong. I had no keywords in the headline, a poor resource box, spelling errors and other mistakes. I wondered if it was all a waste of time, but a couple weeks later I started to see traffic coming into my website from the directory where I posted the article.

Then my articles were taken and used by others. I started to find them on other websites all over the internet. I saw traffic from those sites in my own server reports.

Even better, that traffic was starting to make me money from advertising clicks. I had never even considered writing for print magazines, but this was easy and fun. Within seven months I was making a living writing about things that interested me.

Differences Of Online Writing

It is important to understand that the goal of online writing is not the same as that of writing for print magazines. A magazine article is to entertain, inform, and keep a reader interested in the magazine, where the advertising is. Online article writing is meant to get readers to leave the “ezines” or websites where they are reading your article, by way of the link to your website.

It is a crucial distinction. You still want to entertain, inform or otherwise give value to readers, but all for the purpose of getting them to click through to your site. A poorly written article that gets more clicks is more successful than a well-written article which doesn’t entice the reader to click through.

Attention spans are shorter online. You need to get right to the point in fewer words. The ideal online article length is somewhere between 300 and 800 words. Some article directories won’t accept articles that are more than 1100 words.

Online writing is for “your” readers. Magazine articles have to start by pleasing the editor, and for this they have to be on popular topics. With online articles you can target a few thousand people who share your common interest in rock collecting or whatever. You can then publish your article, get the readers to visit your site, make money from them – all with no rejection letters or anyone to tell you that your topic isn’t commercial enough.

Online articles need to have the right “keywords.” Writing to target the right keywords is something you’ll get used to. You may love to write about “angling” for bass, but if people are typing “bass fishing tips” into the search engines, you better have those words in your article – and in the right places! This isn’t as difficult as it seems, but it sometimes makes for awkward writing.

Online writing results in residual income. It can be tough to get a magazine to buy your articles, and then you get paid just once. An online article might deliver enough traffic to your site to generate just a few dollars per month – but it can keep doing that for many years.

Maybe you see the advantages of online writing, but aren’t sure you can write interesting material. This is a topic for another article, but I can assure you that writing articles is easier than most people think.

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