Start Deploying User Generated Content
As the internet grows more and more people want to begin participating in sites rather then just being an observer. People absolutley love the fact that they can get their voices heard online.
User generated sites over the years have just exploded, I mean look at the likes of Digg and Twitter they are all huge sites. The thing about user generation is that it makes sites increase chatter which then increases their brand.
All of this is also good for SEO. We all know that search engines strive on content its what they live for. A webmaster realises that it can be quite difficult to actually place unique content onto a site everyday, but user generated content allows your visitors to publish unique fresh content in real time.
There are also numerous other ways in which this can help your SEO efforts. As an example the sheer amount of pages that get indexed will just explode, plus you will have a much better overall linking structure. If you know how to take advantage or site structures and breadcrumb trails then you could definitely be well on your way to top rankings.
If you are trading online and do not establish yourself as a user generated site then you could end up missing out. The internet has become the voice of people and people want to be heard. If you are having trouble with thinking about out of the box ideas, sometimes there is no need even a basic forum or WordPress MU blog can propel your site to new heights.
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