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The Keys to Finding Niche Internet Markets

July 29th, 2009
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At niche websites we have many niche websites for sale already up and running with all the hard work done for you. For more free advice and information please visit http://niche-websites.info

Finding an internet market is easy. Finding a niche internet market that is PROFITABLE can be a bit more difficult, but actually quite simple when you understand what you are doing. The world of internet marketing and niche marketing is so vast that over 90% of internet marketers spend weeks and even months on the wrong market, only to find out after great investments of time and money, that there is nothing profitable to be made. So pay close attention as I reveal the secrets to finding a niche internet market to profit from.

There are thousands of ways to find your own niche internet market. Search some popular keywords using popular search engines such as google, yahoo, and msn, get a feel for what other people are doing on the web. You could also always get to a Barnes & Noble or library looking for some common applicable book genres. Personally, I’ve done both of these methods when I first began developing my own internet marketing campaign, and these were the most time consuming and inefficient appropriation of funds i’ve ever experienced. People have said to “go for a market you have passion about”. Well that will get you just about no where, because if something is popular or personal to you, it still may not sell well at all. And that is the whole point of getting into the internet market, to sell.

I use 2 powerful tools to find wealth building niche internet markets that you may have never seen before.

1) Clickbank.com – The endless supplier of niche internet markets. This e-powered affiliate marketing empire contains over 10,000 information programs you can promote for strong commissions. With so many niches at your fingertips its remarkable. This is the number one place to find hot niches to promote and prosper from.

Its completely free to sign up for an account, and they pay out checks bi-weekly, the 1st and 16th of every month. Go here to sign up for free:

clickbank.com/signup

then browse the infamous clickbank marketplace. You have free reign on these programs, from topics such as home based business opportunities, make money online, sports & recreation, home & family, Society & culture, and many more. With over 10,000 legitimate business opportunities, the only trouble you’ll have is deciding how many profitable niche markets to use.

But the greatest reason to go here is this: you are not selling anything as an affiliate, and all goods are information products. What does this mean, well for one you never have to process shipments of actual packages. No hassle of the post office, shipping supplies, and annoying returns, just simple instant access information based products that created a whopping $1 trillion dollar industry last year alone.

2) Ebay.com – The cash auction machine. Ebay is one of the greatest ways to start getting into internet marketing and finding strong niche markets. This is where I personally began my online endeavors, selling all sorts of retail products, to health foods, to agricultural supplies and the money can really start to come in.

Personally, I find the selling of products so much more time consuming and un-cost effective that it would take 10 times longer to develop wealth selling tangible products as apposed to information products. But don’t get me wrong, ebay is a great place to get started and learn how to find some hot niche internet markets.

Go to ebay.com and when you get there click “all categories” or “see all categories”. From here you can begin to delve into the ebay internet marketing world, with info on what is selling and how many products are being sold in each specific category. The trick is to find something specific, so you will need to browse some major categories. Instead of sporting goods, as a broad genre, get more specific with something like “men’s tennis racquets” or “female sports attire”. Within sports, for example, you can find hundreds of niches, so imagine when browsing all categories.

Now you have some valuable information that you will find useful in your hunt for niche internet markets. Keep your options open and do research before getting involved in any program. For reviews of the webs best clickbank and ebay opportunities go to this source : http://www.TopJobsReview.com

 

niche websites, websites for sale, turnkey websites for sale, low cost web hosting, SEO advice

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Starting up a internet business

July 28th, 2009
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First steps: choosing the business

When I was thinking about starting an internet business there were a few things that were must have requirements.

The first one was that I needed to be able to get the business to profitability for less than $1600 (£100). In practice each site has cost more than that when you figure in the marketing costs needed to get it off the ground quickly. The silk tie retailing site was set up for less than $300 but when you factor in marketing spend, then I have spent almost $800 per month on marketing, mostly Google Adwords and Overture. It is only after month three that I have got close to breaking even. Anyway, near enough and if you are more patient and make less costly mistakes than me then you should be able to do it for less.

Secondly. The business had to need as little manual work as possible. I am after a business that I can start working part time and as am a management consultant and sell my time by the hour, for me time really is money. I am also not keen on hiring people if I can avoid it. The internet has the potential to offer some really virtual businesses and I wanted to use this. For this reason as well as start-up costs this means that I do not want to stock or handle any products. I do a lot of supply chain consulting work so it was obvious to me that I could have a business that used other companies to buy, store and deliver the products. The easiest way to do this is by using dropshipping. Dropshippers are wholesalers that ship individual customer orders direct to your customers.

There is a lot of information on dropshipping online, however it has to be said that there are some terrible dropshipping companies where prices are too high or products too common to successful. Typical of these is thSelect which charges a fee to join, but once you join you find that the prices are often higher than they are being sold for on eBay and are widely sold with lots of competition. It is very hard to make good money from these sort of dropshippers. There are however some good companies out there with niche products where achievable margins are good.

The third requirement was that the business needed to have the potential to generate at least $1k per month in profit. That way with a few web businesses it could become my full time job. I decided that I was not trying to start the next Amazon, instead I was after a good profitable niche. Something not too competitive and with no house-hold names as competitors. This means that I have not gone into electronics even though it is the area I know the best, it is a very competitive market online and were competition includes Amazon and Dixons. To be successful in electronics you either need to find a niche not served by the big boys or spend serious money to get established.

I then started searching for business ideas. I read the get rich quick newsletters, internet marketing newsletters, internet business forums and drop shipping websites. I searched for dropship suppliers then when I found a product that I thought might be promising, did a search for it and checked out the competition. If after that it still looked interesting then I did a keyword search on Google AdWords to find out how many clicks I could get and at what cost.

While doing this I came across some sites selling ready-made business websites. Essentially they provide a shop template, a catalogue and a supplier of stock and off you go. These sell for between £50 ($80) and £500 ($800). I wasted a fair bit of money with a couple of false starts. I bid on a lingerie web business template on eBay with a starting price of £99; my wife was a lingerie merchandiser for Marks & Spencers and so I though she could help, then I saw a gadgets website from the same people and thought I would get that and see if I could find a gadgets niche and bid for that too. Trouble was I then did some more research and found that lingerie was very competitive online and that the supplier I would be getting had a limited selection of very tarty undies at rather high prices. I also found that the gadget supplier was the Select and as I have already said they are overpriced. I then found the tie web business and decided this was a better niche where margins really are 60% and bought that one from DpbUK who have been very good. Unfortunately no one else bid on the two on eBay and I ended up winning them although I no longer wanted them. $300 wasted. Oops. So do your homework carefully before buying; look carefully at the sample sites and try and find some clues to the suppliers, check the competition out and make sure the margins are high enough.

 

At niche websites we have many niche websites for sale already up and running with all the hard work done for you. For more free advice and information please visit http://niche-websites.info

niche websites, websites for sale, turnkey websites for sale, low cost web hosting, SEO advice

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How To Start A Profitable Niche Marketing Business

July 25th, 2009
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At niche websites we have many niche websites for sale already up and running with all the hard work done for you. For more free advice and information please visit http://niche-websites.info

What does niche marketing mean? Niche marketing is about finding small opportunities on the web, small areas in which people might be interested and for which they might be searching. Big companies and experienced webmasters are not interested in these areas because they are not important enough. But a small business could be something in which you might be interested.

Perhaps a small mini website will not generate thousands of dollars every month; it might generate 100 bucks, for example. That is ok, if the effort involved in terms of creating this mini website is not too high; in this way, you could repeat the same business model again and again. Taking into consideration that every small business could generate around $100 every month, with ten niches, you could earn $1.000 monthly. Does this sound better? And what if you could create 50 websites?

The first step in this kind of business is always keyword research. You need to find small markets which do not have competition. Wordtrack is a very good tool to use for finding niche opportunities. For every keyword, it tells you the number of searches and how many results are found on each search engine. You need to pay special attention to the KEI column. KEI is the index that balances the number of searches and the number of competitors. The more searches and the fewer the competitors, the better for you. A KEI higher than 10 is good, but you should, ideally, look at keywords with a KEI over 100. More than 400 is a gift.

Once you have identified your niche, you need to find content for it. Don`t worry about which product you are going to sell; this will come later. The “fuel” of any Internet business is content. So where can you find content? Well, if you are an expert in an area, you could write your own articles, but if you are not, you have to look for content somewhere else.

There are many article directories that offer a lot of content that you can use. You can also find much content just by searching the web. Use search engines, find blogs, forums, websites, etc. Last, but not least, you can always find information as in “the old times,” go to the library or buy one or two books.

After you have found enough content, it is time to register a domain name. You should choose a name that has something to do with your target market, but if your intention is to create multiple mini websites, you don’t need to register a different domain name every time. You can save money by having one global domain name, and create sub domains for each business.

The question now is, “Since everything looks good, how do I make money with these sites?” You need to follow this 3 step formula (CTM):

- Create Content
– Generate Traffic
– Monetize your website

You can build traffic by optimizing the webpage content for the search engines and by analyzing your competitors in order to build a better SEO strategy (but this is another chapter). Blogging and pinging is a way to make sure that your site will be spidered by the search engines. WordPress is a very good option for creating your blog, as it allows you to post, not only articles, but pages. You can easily build miniwebsites with WordPress. Finally, there are three easy ways to earn money with your site.

1. Sell some product that you can create yourself. If you have this ability and you want to allow people to buy your products with a credit card, the easiest way is to create a Paypal account. If you don’t have one, visit http://www.paypal.com and create one.

2. Join affiliate programs. Find people who sell products related to your market niche and who have affiliate programs already set up. You will earn commissions just by selling other people’s items. A good place to find affiliate programs on products is http://www.clickbank.com.

3. Google Adsense. Create an account at Google Adsense and include Google ads on your site. Every time someone visits your site and clicks one of those ads, Google will share its profit with you.

Creating small businesses is like a game. They do not require high investment, but they will not make you rich either. However, if you start playing many of those games, it can become a serious business.

 

niche websites, websites for sale, turnkey websites for sale, low cost web hosting, SEO advice

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Choosing What Products To Sell In Your Home Business

July 23rd, 2009
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At niche websites we have many niche websites for sale already up and running with all the hard work done for you. For more free advice and information please visit http://niche-websites.info

You are thinking about starting an online business. The idea of working from home is very appealing to you. You want to do it but you don’t know what products to sell. Everyone who sells on the internet has approached this dilemma. So, how do you decide?

1) Brainstorm

The first step to choosing the right product is to sit down with pen and paper. Make sure that there are no distractions so that you can concentrate. Make two columns on your paper with these headings:

a) Enjoy
b) Passionate About

Put pen to paper and let your ideas flow. Try to list at least ten possibilities under each heading.

When your are done, look at your choices. Narrow your list down to three in each column. Now you are ready to see if these ideas might sell on the internet.

2) Niche Market

What is a “niche” in internet jargon? A “niche” is an item INSIDE a larger product arena. This is where many successful internet entrepreneurs have found their fortune.

Let’s consider PDAs. There are thousands of websites selling PDAs. A good “niche” product inside the PDA market could be the jackets that protect a PDA. How about computer headphones? Again, thousands of websites are selling this item. Why not focus on the audio splitter. This is the device that connects to the back of a computer for using two headphones at one time.

Take a look at your list. Can you see any “niches”?  If you can, you have found the product that you can sell inside your internet home business. The idea behind this concept is to have a laser focal point on a target audience.

The arrival of the internet has produced a world wide market for an assortment of products. Niche marketing can be very successful if you put in the time and effort to market your items correctly. There is a learning curve that you will have to conquer but if you are committed to success you can do it. Who knows? Your “niche” might be the next internet fad.

3) Selling What You Like Or What You Are Passionate About

Having a difficult time finding a niche inside your list? Sell a product that you like or that you are passionate about.

Re-vist your list. Take a look at your choices under “enjoy” and “passionate about”. Pick one that you think will sell on the internet. Do you BELIEVE that you can make money from this item (or service) in your home business? Do you think people will BENEFIT from this product (or service)?

Answer these questions: How well do you know the product (or service)? Can this product (or service) improve people’s lives?

Your knowledge and your passion could bring you the prosperity that you are looking for.  When you are ready to develop your marketing campaign, the main focus of your strategy should be to communicate your expertise and your fervor to your customers. If you can show your clients that your product (or service) can improve their lives, they will want to buy it.

4) Become An Expert

You have chosen your product, now what do you do? Become an authority! Make a commitment to be someone that your customers can trust. Make sure that you spend the time to know and understand every facet of what you are selling. The success of your work at home internet business depends upon it. More importantly, your clients depend upon you.

When you enter the marketing phase of your endeavor, purpose to give your customers reliable and accurate facts that they can trust.

As you refine your expertise, your understanding of your product is expanding as well. Communicate this to your customers. In time, you will know the information that your buyers want. As you satisfy this need, you are now building a relationship with your clients. If you are someone they can trust, you are someone that they will continue to do business with. 
Brainstorm. Choose a product. Believe in your product. Communicate your conviction. Become an expert. Follow this formula and you will increase your chances for success in your work at home adventure.

“Before everything else, getting ready is the secret to success.”

 

niche websites, websites for sale, turnkey websites for sale, low cost web hosting, SEO advice

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How to Exploit Profitable Niche Markets

July 23rd, 2009
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At niche websites we have many niche websites for sale already up and running with all the hard work done for you. For more free advice and information please visit http://niche-websites.info

What does niche marketing mean? Niche marketing is about finding small opportunities on the web, small areas in which people might be interested and for which they might be searching. Big companies and experienced webmasters are not interested in these areas because they are not important enough. But a small business could be something in which you might be interested.

Perhaps a small mini website will not generate thousands of dollars every month; it might generate 100 bucks, for example. That is ok, if the effort involved in terms of creating this mini website is not too high; in this way, you could repeat the same business model again and again. Taking into consideration that every small business could generate around $100 every month, with ten niches, you could earn $1.000 monthly. Does this sound better? And what if you could create 50 websites?

The first step in this kind of business is always keyword research. You need to find small markets which do not have competition. Wordtrack is a very good tool to use for finding niche opportunities. For every keyword, it tells you the number of searches and how many results are found on each search engine. You need to pay special attention to the KEI column. KEI is the index that balances the number of searches and the number of competitors. The more searches and the fewer the competitors, the better for you. A KEI higher than 10 is good, but you should, ideally, look at keywords with a KEI over 100. More than 400 is a gift.

Once you have identified your niche, you need to find content for it. Don`t worry about which product you are going to sell; this will come later. The “fuel” of any Internet business is content. So where can you find content? Well, if you are an expert in an area, you could write your own articles, but if you are not, you have to look for content somewhere else.

There are many article directories that offer a lot of content that you can use. You can also find much content just by searching the web. Use search engines, find blogs, forums, websites, etc. Last, but not least, you can always find information as in “the old times,” go to the library or buy one or two books.

After you have found enough content, it is time to register a domain name. You should choose a name that has something to do with your target market, but if your intention is to create multiple mini websites, you don’t need to register a different domain name every time. You can save money by having one global domain name, and create sub domains for each business.

The question now is, “Since everything looks good, how do I make money with these sites?” You need to follow this 3 step formula (CTM):

- Create Content
– Generate Traffic
– Monetize your website

You can build traffic by optimizing the webpage content for the search engines and by analyzing your competitors in order to build a better SEO strategy (but this is another chapter). Blogging and pinging is a way to make sure that your site will be spidered by the search engines. WordPress is a very good option for creating your blog, as it allows you to post, not only articles, but pages. You can easily build miniwebsites with WordPress. Finally, there are three easy ways to earn money with your site.

1. Sell some product that you can create yourself. If you have this ability and you want to allow people to buy your products with a credit card, the easiest way is to create a Paypal account. If you don’t have one, visit www.paypal.com and create one.

2. Join affiliate programs. Find people who sell products related to your market niche and who have affiliate programs already set up. You will earn commissions just by selling other people’s items. A good place to find affiliate programs on products is www.clickbank.com.

3. Google Adsense. Create an account at Google Adsense and include Google ads on your site. Every time someone visits your site and clicks one of those ads, Google will share its profit with you.

Creating small businesses is like a game. They do not require high investment, but they will not make you rich either. However, if you start playing many of those games, it can become a serious business.

 

niche websites, websites for sale, turnkey websites for sale, low cost web hosting, SEO advice

Internet and Business Online , , , ,

What is a Niche Market Anyway?

July 6th, 2009
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You are interested in starting a home-based business. You also want to use the Internet for your work-at-home idea. However, you are not sure if you can make money online. To make matters worse, you are confused about what home-based business opportunity to pursue.

If this sounds like you, rest assured that money can be made online with a home-based business. You don’t need to study for years until you can reap rewards. There are sound business concepts that have been taught and proven to be true by some of the most highly successful marketers in the world. What is the top sound principle that will ensure your success? It is choosing the right niche market.

You might be wondering what is a niche. A niche is simply a group of people with similar interests and needs. They are very passionate about their topic of interest. Think of a small pond packed with starving fish and you have the bait specific to their needs; they will like what you have to offer the best. This, in essence, is a niche.

Why a niche market? Well, unless you are a huge corporation with bottomless pockets, niche marketing is the way to go. You see most of the large corporations blow off niche markets because they are not trying to make an additional $1000 to $15000 per month like many home-based business entrepreneurs and other small business owners. They are seeking to make millions per month, which is good for you because you don’t have to compete with those companies that have massive marketing budgets.

It really is easy to find potential customers in niche markets. Here are some examples:

Motor Home Owners
Carpet Cleaner Business Owners
Restaurant Owners
Winter Camping Enthusiasts
Siamese Cat Owners
Dentists
Landscape Company Owners

You get the picture.

Before you decide which niche market to target for your home- based business, here are four important points to consider:

1. Is the market easily defined and reachable? Do you know where they hangout? What kind of trade journals or publications do they read? Do they have clubs or are members of particular organizations?

2. Is the market small enough that you will not have tons of competitors, but still large enough for you to make a good profit?

3. Does the market have the money to spend?

4. Does the group have an insane passion for their hobby or topic of interest? Do they eat, sleep, and breathe their hobby? Are they constantly seeking more information related to their subject? A great example of this would be golfers and NASCAR enthusiasts!

Doing research related to these questions will help you pick the perfect niche market for your home-based business.

As you think about starting a home-based business and what market to target, follow the above suggestions and you will be way ahead of many other home-based business opportunity seekers who want to start a work-at-home business.

For more free advice and information please visit http://niche-websites.info
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9 Easy Ways to Find More Customers Fast

July 6th, 2009
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1. Email (opt in)

If you’re not sending your own personal email newsletter you’re missing a huge opportunity.  I don’t care if you’re an employee of a Fortune 500 company or a self-employed consultant.  You MUST develop you own email newsletter.

An eZine will allow you to build your relationship, credibility and trust with the people that subscribe.   Provide them useful, unique and pertinent information and watch your sales skyrocket.

2. Pay-per-Click (PPC)

Pay-per-click or PPC ads are a very effective and cost efficient way to drive prospects to your website.  Whether it be a one-page sales letter or a “squeeze page” for them to sign up for your ezine, PPCs are an easy way for you to build awareness.

By using PPCs you can achieve laser like focus on your target market by using specific keywords.  Then run ads for only those keywords.  The benefit is when the prospect clicks on that ad they are not going to a general site with all kinds of garbage on it they are landing on your specific, targeted site.  Niche marketing at its best.

3. Customer Referrals

This is old school.  But if you’re not asking every single person you come into contact with, “Do you know of someone who may benefit from my services/product/whatever?” Then you don’t know what sales is all about.  Sorry but you don’t.

Sure, most of the time we won’t get a referral.  But all it takes is one to make it all worthwhile.  Imagine if you made one more sale a month.  What would that do to your income?  Well, that’s easy to attain no matter what industry you’re in.  If you just ask for referrals.

4. Ask Co-workers

Have you ever thought of asking a co-worker for a business referral?  Most people don’t. It’s amazing.  They think that since their co-worker works their they would have already talked to everyone they know about their company.

However, over 90% of non-sales employees have top quality prospects sitting in their brain.  You just need to ask them for the information.

5. Ask friends, family and neighbors

Same here.  Most people do not want to mix business with their personal life.  Get over it!  Your friends, family and neighbors have a keg of referrals.  They’re just waiting to be tapped.

6. Joint Ventures

Who do you know in your industry that is not a competitor but that calls on the same customers and/or companies as you?  Great!  Call them right now and ask them how you can build a mutually beneficial relationship together.

Remember, they’re going to ask, “What’s in it for me?”  Be prepared with a deal they can’t pass up.

7. Flyer Distribution

It doesn’t matter if you sell to consumers or businesses.  Design a compelling one-page flyer and hire a company or a high school kid to deliver them to your target area.  This is a great way to get quality leads for very cheap.  Try it.  I promise you’ll be surprised and impressed.

8. Postcards

This is one of my favorite, low cost ways to drive traffic to my websites.  The key is to use a simple, targeted message on your postcard.  No fancy graphics or fonts.  Simplicity is key here. 

You can increase your response rate by up to 200% by using the simplicity formula.  The message should be in paragraph form and only 2-4 sentences.  If you can personalize it that’s even better.

9. Cold calling

Ah yes.  Good old fashioned cold calling.  You may not want to hear it or like doing it but you can’t argue with results.  When you do it right of course. 

You need an effective plan, technique and outline to make it work best.  No cheesy scripts with canned responses.  You need to sound genuine, caring and be focused 100% on the prospect.  If you can change your mindset into one that you are simply talking to a good friend you will experience tremendous results.

 

 

For more free advice and information please visit http://niche-websites.info
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8 steps to higher search engine rankings

July 6th, 2009
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Interested in getting your website in the top 10?  You are not alone!

The world wide web is a great way to gain exposure in whatever you do. Having a website gives you the ability to have publicity and to be seen by people from all over the world.

Just having a website does not get you instant recognition.  It is earned by strategically marketing your business and website.  Remember, by putting up a website you are immediately entering yourself into a competition. The World Wide Web has become so saturated with websites, it’s nearly impossible to be noticed… unless you have a plan.

The easiest way to be found on the web is to be listed in the search engines, such as Google or Yahoo.  You can easily do this by paying to be seen by using Google Adwords or Yahoo Marketing.   This can be effective, but expensive.

Ultimately, you want to have your website to show up naturally on the front page of the search engines.  Follow these 8 simple steps towards optimizing your website and you will see a positive difference in your website ranking.

1.  Comprise a list of search terms you want people to find your site with.  For starters, this should be 3-5 word search strings.  i.e. McDowell Mountain Ranch Real Estate or Toledo Organic Dry Cleaners.  Something that is specific to your business or hobby.

2.  Load your website with original content.  Take the time to write the information in your own words.  Search engines will not give you credit for someone else’s work.

3.   Add the key words from item 1 to your content on several different pages of your website.  For example, it is better to have 500 pages with your key words listed once than to have 1 page with your keywords 500 times.

4.    Know your target market.  Write content that will interest them and bring them back for more.

5.   Add fresh content daily or as often as possible.  Ideas to keep your site fresh include blogging, writing articles, interviewing people, and adding polls or RSS feeds.

6.   Keep your site for an extended period of time.  There are many sites that come and go on the world wide web.  The longer your site is around, the higher the search engines will rank you.

7.  Drive people to your website by sending out flyers, sending out mailers, emails, writing articles, blogging, linking to other sites and gaining as much exposure as possible.

8.  Submit your site to the search engines on a monthly basis.  There are many search engine submission websites. Some are free and others charge a fee.  Google “search engine submissions” to find one you like. Either way, you must submit to the search engines or your site will not be seen.

As your site ages and gets more information, you will see a higher ranking for your website.  This does not happen overnight, but by consistently adding information, you will create a website that provides value to the end user.  And ultimately, that is what the search engines are looking for… Providing good information that the end user wants.

To see an example of a relatively young site, 9 months old, that is getting great recognition -   It is loaded with information that the end users love.  The owner has added information on a regular basis and before long, it was loaded with useful information that the consumer loves.

Website are fun to own, work on and benefit from.  However, they can take a substantial amount of time.  Have a strategy and work your strategy.  You will see the best results and have the most satisfaction with your website.  Enjoy!

 

For more free advice and information please visit http://niche-websites.info
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The Secrets to Niche Marketing

July 6th, 2009
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There are two different ways of ideas about niches. One takes the target audience into consideration first, which is the product centric model, while the other takes the product into consideration first, the audience centric model.

Actually, both of these ideas are identical but one of them will allow you to have more advantage. So which one is that? The product centric based idea.
 
The product centric model carries a time-tested rule of marketing: if you want to get into profit quickly, sell what people are already buying! There is plenty of information about things that sells well. Niche marketing is just a job to identify the gaps in the market which haven’t got dug yet, and build a business around it.

If you realize, books account for a huge portion of online revenue. Nevertheless, how do you grab a slice for yourself without competing against the huge companies like Amazon.com?

The answer is simple, you specialize. No matter how huge Amazon is, sometimes you still wouldn’t be able to find books that you want. What types of books are people searching for that they can’t find through the mainstream booksellers?

Could you become the authority and number one resource for books on a particular hobby? How about underground’ titles like “The Anarchist’s Cookbook”?

Another way you can build a niche around hot-selling products is to add some spice by customizing or personalizing them. In summary, the product-centric model is based on giving a twist to existing markets and trends.

On the other side, an audience centric model takes a subject matter, special interests or information more importantly first. Basically, you start off with no idea on what to sell. You don’t have a product in mind. You only know your target-audience.

The great thing about the audience-centric approach is that you can create whole new markets out of thin air. This is the model preferred by most e-book authors and information marketers.

So where do we start? You need to assess your own interests and strengths before you begin, especially if this is your first time starting a business. What are you already interested in? Do you have any background or expertise on a particular subject? Start with what you know, you’ll have more advantage because your prior knowledge will allow you to narrow down your niche quickly. In other words, you already have a good idea of how the topic breaks down.

If your passion is music, for example, you know there is an almost endless supply of potential products and potential buyers in areas as diverse as:
• Instruments/instrument sales/instrument repair/vintage instruments
• Techniques and lessons on how to play a certain instrument
• Memorabilia – shirts, hats, tickets, stickers, posters, autographs
• Audio production, recording, CD labeling, booking, promotion etc

You also know that any or all of those can be tailored towards: solo artists, bands, fans, managers, engineers, agents and the list go on.

Now that’s a great thing for you, but what if that’s not you’re interested? What if you are just not into creating a business out of your hobby, or you don’t feel any passion for your current expertise?

The good news is: It’s Fine! You don’t need to give up hope or bang your head against the wall for ideas. You will however need to do some extra work. This brings us to the second reason I suggest taking stock of your strengths.

Here’s a secret about most internet marketers. Ready to know? Here it is: Most of the famous niche marketers you’ve heard of create products for niches they know absolutely nothing about.

How do they do that? Easy, they either hire the research and writing to someone else, or hunt down an expert for an interview, just a combination of outsourcing and “branding”. Also, this type of marketer has his or her own set of “reasons why” for motivation.

They include:
• Money
• Pride of ownership
• Love of the creative process
• Need for variety and breadth, rather than depth

It doesn’t matter as much to this type whether the market personally interests them. His or her goal and passion is to hunt down as many overlooked niches as possible, dive into them quickly and start profiting.

So, if this sounds like you, you’re in good company! Once you learn the basics of niche research, you’ll have your pick of dozens of potential business ideas.

To Your Success,

 

For more free advice and information please visit http://niche-websites.info
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Newbies Guide To Online Marketing Jargon

July 6th, 2009
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In all forms of business, and even hobbies, the people who have been involved in a particular activity will start to use jargon. When someone new comes along this jargon can be very offputting, making them feel like an outsider, and may result in somebody being put off completely. When your business depends on people as customers, then you need to be careful you don’t leave them outside with jargon.

It recently came to my attention that online marketing has more than its share of jargon for the newbie to learn. As marketing is all about getting and keeping new customers, I could see we online marketers have an image problem. The online marketing jargon was pointed out to me vividly by a colleague who was interested in working online, and asked for an explanation. He stopped me mid sentence with the words “speak English geek boy” that was my wake up call.

Now the light is on, I decided to write this short guide to online marketing jargon, to help anyone on the outside of the internet marketing circle get on the inside much quicker.

1) Online Marketing, is selling any product or service on the internet or world wide web. Marketing is just the act of selling something, selling on the web costs less than having a real world, bricks and mortar business. It’s this low cost of entry which is attractive in starting your own online business.

2) Joint Ventures, a joint venture is a partnership. Simply put 2 or more people work together to increase their sales, or to complete a product or service. Sometimes shortened to JV, joint ventures are often very profitable.

3) Subscriber List, this is sometimes known as an email list, or an ezine list (ezine is short for electronic magazine), and is a list of people who have given permission for the marketer to send them emails which may contain adverts. This is also known as an opt-in list, because subscribers opt in to receive the emails. This prevents people complaining that an email is spam because there will be a record of them signing up and agreeing to receive the emails, another snippet of jargon is double opt-in, which just means after filling in a form, the potential subscriber will receive an email asking them to verify that they agree to accept future emails before they are actually added to the email list to receive them.

4) Viral Marketing, this little phrase is used to describe a way of increasing your business, or websites reach, by using a “viral technique”. In real life a virus spreads out by people contacting one another, and computer viruses are spread by contacting other computers. Some clever people realised they could use the power of people sending each other information, and watch information about their own business being spread in the same way as a virus. Giving away a free gift, which contains a link to your business, and allowing others to give it away too will work like a virus spreading the word to others as people send it on to their friends, as long as your freebie was something people would give away in the first place.

5) Niche Marketing, this is the act of selling to a particular group of people. There are lots of untapped niches (small groups interested in a specific subject) who are willing to pay for information. Online it’s eay to target these small markets by monitoring search engine results, and finding a specific word or phrase which is being searched for but not near the top of the list of popular searches. An example of a niche market is poodle owners, they are dog owners, but will specifically search for information about poodles. These markets can be profitable because they are not targeted directly by many people so if you have a product tailored to a niche market you have little or no competition.

6) EBook, although getting more popular this still causes some confusion, an ebook is an electronic book, it can be a .pdf file, plain text file or an executable file (one which is actually a self contained program to run on your computer). Ebooks sell well online, as there is no shipping, and delivery is instant.

7) MLM, is the initials of one of the least understood, and most maligned of business models, Multi Level Marketing. Sometimes known as network marketing or referral marketing, mlm is an ideal business model for online marketers, because of the ease of getting out the message about a new business, and the low cost of advertising online. The problem with mlm is that it is also easy to mistake a pyramid scheme (also called a ponzi) for an mlm opportunity, and many unscrupulous people will sell pyramid schemes as an mlm opportunity. The difference is that a genuine Mutli Level Marketing scheme has a worthwhile product which you are selling, and money is made by referring other sellers of the product whose sales generate you a commission. Pyramid schemes will usually have a worthless product or no product at all, and pays people from new members joining.

I hope that, if you are a newbie to online marketing, these short explanations will help you understand some of the things the seasoned online marketer says and writes, and if you’re a seasoned marketer you will try to introduce your newbie friends with less of the jargon we take for granted.

 

For more free advice and information please visit http://niche-websites.info
niche websites

Internet and Business Online , , , ,