Whats More Important Web Design Or SEO
Should I optimise my new website for SEO or is the design more important? This question is sure to raise some lively discussion but the answer you give will be heavily weighed by the job you do.
A graphics design specialist will suggest in a majority of cases that the web site design comes first of course. And let’s face it without that visually attractive to the eye design a possible client will navigate away from your site within a very short space of time or so they would have you believe. But then that raises an all together different debate of how did they arrive at your site in the first place?
The basic web design criteria or curve goes along the lines of initial design is presented ..website design looks visually appealing and gets client approval. What about content ok, copy and paste something out of our corporate /company leaflet…..site gets published and time passes but no traffic!
And then more time until eventually perhaps many months later the situation is either so bad or the company are having to spend out on adwords that finally the SEO expert gets called in (or somebody gets intrigued by one of those SEO e-mails that seem to hound webmasters these days), and before you know it you are on a 6 month search engine marketing campaign to try and rescue some website rankings.
Is this the fast road to success? The thousands of website owners that have followed this exact or similar path will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by far too long, and even more frightening results in huge losses of both business opportunity and profitability.
I don’t think that any web expert would argue against the fact that the search engines don’t rank on the visual aspect of web design but with no attention to SEO so often this initial chance to make the best impact when the site first gets indexed is totally wasted, if all the search engines find is a poorly optimised site with no regard paid to any SEM requirements or keyword capture.
With only a little extra investment spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an worthy return on investment as invariably when the site goes live and gets indexed it will achieve a far better SERPS position from the beginning and sometimes depending on the competition a page one result straight away.
To find out more about search engine marketing visit Southampton SEO Services .