Internet and Business Online

Whether you work for a global business, a small shop or even an entire city, keeping a fresh image for your business is important. After some time of the same image for your business, it’s good to have a refreshing look. Generally, this business refresh will need an updated website and a brand new logo. The problem with refreshing your business image is that it’s not cheap to do.

More often than not, to get the work done in a professional way, you’ll have to hire external expertise to get the job done. However, over the past 12 months, one method of refreshing your business has become fairly popular.

Many businesses have been holding logo design competitions, allowing both professionals and free lancers to offer their ideas of new logos.

The main reason why holding logo design contests have become so popular is because it costs very little compared to what you’d have to pay an external company to design you one. Although you will need to offer some sort of cash prize for the winning logo, often it doesn’t have to be as much as you end up paying for a logo design company.

Another reason why logo design competitions are good is because it can create buzz about your business, particularly if a good prize is offered. A number of websites have cropped up that are built for hosting these sort of design competitions. If you submit your contest to a group of these sites, it will mean you’ll be getting maximum exposure for your business. As an example, if need a new logo for sports logo examples for your business, you could potentially attract more business to your sports based shop.

Unfortunatey, there are some downsides you may come across when holding a logo contest. The biggest problem you may face is copied material. Some people entering the competition may take existing logos and change them to match your business in an attempt to earn some extra cash. To avoid this, once you have you have finished your competition, choose your top ten and then research the design. Try and find something that looks similar on the web.

After all, this method of getting a new logo has worked for many businesses already, there’s no reason it can’t work for yours too. Whether you are searching for school logos or healthcare logos, holding a logo design contest can work for almost any business in any market.

Internet and Business Online Business, competitions, Logo Design, logos, marketing

The function of a logo, no matter what sector it is intended for, is to create an impression to anyone who is thinking of doing business with the company.The logo is the very heart of your company’s corporate identity and one of the key ways that you establish yourself as unique in the world.Logos are often indistinguishable from the concept of branding and brand values and often logos can represent the entire brand image in themselves, without any extra or supporting information or material.The UK logo designer must remember that, although the job of a logo is to mark your business and brand out as unique, that expression should not be overly complex as it’s equally important your logo is easily identifiable.

Generally speaking, there are four types of business logo design to consider:Textual logos are devices that use text, i.e. easily recognisable word and letterforms that may be slightly modified, but are still recognisable as text and letterforms, in a logo format. The font type can appear in so many various shapes and sizes to convey your message. A thick font conveys the businesses’ power or strength while a more script-based font could show some style and elegance.For several years, any product that was Scottish or Irish in origin or had vague Scots or Irish connections used a typeface called American Uncial to reinforce the “Celtic” connection.  A good example of a long lived and powerful textual logo is that for IBM.

Illustrated logos are pretty much what they say on the tin – illustrations that are used for logo purposes. These drawings can really be very simple or rather complicated but it is often better to keep things simple and to the point.A really good example of an illustrated logo is that of Pepsi which features the red, white and blue textual rendition as well as the bottle cap illustration.This is a significant development from the 1940’s, when the Pepsi-Cola logo was entirely textual and was nearly a complete copy of Coca-Cola’s.

Symbolic logos are increasingly popular and have many advantages.  Using a symbol to portray an abstract representation of the company can work well across many international markets but a great deal of collateral and marketing or advertising budget has to be spent to successfully get that symbol associated with the company.When it works, it can work very well and a good example of a symbolic logo is the DC logo.Combination logos can really be anything the company likes and can be a mix of any of the previous discussed items. A nice example of a combination logo is America Online which features a symbolic device in the triangle and the textual device AOL underneath.Both of these are actually registered independtly so they can be used in separation if you needed.  Whatever design approach you select for your company logo, remember that it will have to be carried through into all aspects of your brand communication, including custom stationery, advertising, packaging and online marketing.

Internet and Business Online Brand Image, Logo, Logo Design