Internet and Business Online

Are you a struggling Affiliate Marketer trying to make enough money to quit your day job?If what you are doing online has not led to success chances are you are not doing something right.  That something could be one thing or it could be a combination of things.If you could diagnose those problem areas and resolve them you might actually make some money online.

One of the hardest areas to master in affiliate marketing is keyword research.  This seems to be where most people trying to become a full-time affiliate marketer fail.  And the reason for their failure is not because they have trouble building a huge list of keywords.  They fail because they have not done the proper keyword research.  Finding keywords that sell is much different than finding keywords that drive traffic.

Keywords that drive traffic can be almost any keyword that falls into your particular niche and I don’t care who you are, with the right tools, anyone can drive traffic to a website. If all you want is traffic, that is easy.  Find high search volume keywords and bid on them.  Bid on enough of them and you’ll get a ton of traffic…but you’ll also get a rather large invoice from Google at the end of the month for all those clicks.  It’s important here to remember one thing…Thousands of keywords may drive traffic to your site but they do not guarantee conversions.

Your goal when selecting keywords should be conversions, not volume.  I would rather have 20 highly targeted keywords driving 100 converting customers to my site than 1000 niche related keywords driving 10,000 non-converting customers to my site.

It seems really simple to understand but most people get it wrong over and over again. They mistakenly think that more keywords means more traffic and more traffic means more sales.  In some cases that is right but in most cases it doesn’t work.

Your keyword research for your site should include highly target keywords with medium to high search volumes.  Then once you have identified these keywords – turn them into buyer keywords by adding relevant buyer pre-fixes for each.  Watch for my article on turning relevant keywords into buyer keywords.

If you are serious about your keyword research and not sure where to start you might consider a program called Keyword Elite.It is one of the best selling keyword research tools on the market and can work directly with your adword account to provide you with large lists of highly relevent keywords in a matter of minutes.

About The Author:  Dale Martin is a full-time Internet marketer maintaining multiple sites on a wide range of Internet Marketing topics.  Visit his keyword software site at YourKeywordshere.com.  

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I purchased Brad Callen’s keyword research tool, Keyword Elite in 2006.Keyword Elite does exactly what it says on the sales page, it produces lists of up to ten thousand keywords related to a single phrase you input, and does it quickly.

The software is quick to learn and easy to use, and within minutes of downloading it I was running keyword searches. My real headache was what to do with the huge lists of keywords I was producing? 10,000 keywords are great, but what use are they?

I decided to revisit the Keyword Elite tutorial videos. It was at this time I had a eureka moment and I really started to fully understand the power of the software. Of particicular note, Project 2 in Keyword Elite take your keyword lists and returns some incredible keyword data for each phrase. For example:

• For each Keyword Phrase, Project 2 will tell you how many searches are made each month and how many sites are competing for the keyword phrase
• For each Keyword Phrase, Project 2 will also show you what the Top 3 Adwords Advertisers are paying for the top positions in the sponsored searches

The Keyword Elite keyword data is priceless for the development of profitable Adsense sites, for finding keywords for PPC campaigns and for promoting affiliate products.

So in summary I absolutely, totally recommend Keyword Elite to anyone, whether you’re relatively new to internet marketing as I am, or an experienced online marketer, I never thought I would make so much money so quickly.

So much so that I’ve written my own 70 page Free Keyword Elite 2 Bonus  which details exactly how I’ve used Keyword Elite to make thousands of dollars online. My Keyword Elite Bonus details how to use the software to:

- Identify Profitable Niches and Products Using Keyword Elite

- Find Uncompetitive Keywords That Will Bring Free Search Engine Traffic To Your Sites

- Find Profitable Affiliate Products That You Can Start Earning From In Just 7 Days

Keyword Elite is a Monster keyword research tool.  The great news for marketers like me and you is that Brad Callen is about to release Keyword Elite 2 … I'm so excited that my favourite SEO software is being upgraded, come and take a look!

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How do you find potentially profitable keyword phrases for your web pages or AdWords campaigns

What factors should you consider when trying to determine the profitability of a particular phrase? Here are some suggestions:

- the frequency of which your keyword phrase is searched on

- the number of other web pages competing for your keyword

- how your keyword phrase is written

- how much Pay Per Click advertisers are willing to bid for your keyword

- how closely matched your product is to your phrase

- does your keyword phrase include a product or brand name

The 6 criteria above will go along way to determining how profitable a term will be for you.

Lets go through each of the criteria in more detail now and explore further how each actually influences the potential profitability of your keywords …

1. Keyword Phrase Search Frequency

The higher the frequency that a keyword is searched on, the higher the probability that it will be profitable as it will drive you more traffic. Lets face it, if nobody ever types it in a search engine, it is not going to make you any money!

2. Competition For Your Keyword Phrase

Just because a search term is heavily searched on doesn’t mean it’s going to be profitable for YOU!

There is no point in optimising for traffic from highly searched on keywords IF there are already thousands of other sites doing the same … because you will really find it hard to compete with them and your pages will simply just not rank very well in the search engines.

For a phrase to be profitable, it needs to attract "reasonable" volumes of searches whilst not having too many web pages to compete with!

3. How The Keyword Phrase Is Structured

This is a key point. When you do find a keyword phrase that receives a lot of searches each month, and the phrase is a "question", you have potentially found yourself a highly profitable keyword to make a lot of money from.

If you discover a highly searched on term that starts with “why”, “how”, “where” or “which”, you’ve discovered an opportunity to provide the searcher with a “really targeted benefit”.

4. How Much Google AdWords Advertisers Are Paying For The Keyword

If advertisers are prepared to pay a lot to display their advert against a keyword phrase, it must follow that its valuable and therefore should be profitable … makes sense does it not? Marketing online really does not have to be complex …

5. How Well Matched Your Product Is To Your Keyword Phrase

There’s no point in identifying a potentially profitable term and then using it to sell a product that isn’t closely matched to it.

6. Include A Product Name

Phrases that include a specific product name or brand name are likely to be high converting keywords if you’re going to use them for affiliate marketing, because people already have been pre-sold on the product as they know of its existence before they search on it.

So there you have it, you now know what to look for when researching keywords that will potentially make you a lot of money using the 6 tips above.

The best keyword tool I have come across, and I’ve tried a few is Brad Callen’s Keyword Elite.  It’s an excellent tool!  The good news is he is releasing Keyword Elite 2.0 very very soon, click on the link to take a look!  And take a look at my Keyword Elite 2 bonus as well!

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