Internet and Business Online

To get the maximum benefit from any web marketing effort, you need to pay attention to both the advertising side AND natural search engine traffic. Web advertising is much easier as there are many advertising firms that can create compelling copy for the advertising. An often ignored area, or at least undervalued, is building up natural search engine traffic. One of the main reasons is it is harder to build up content around each desired keyword and can encompass a lot of effort. Once this is done properly, your website will get built in traffic daily without spending a dime on it, and best of all this traffic source is long term and permanent. Using an article directory can be an important part of this endeavor and should be utilized for maximum impact.

Using an article directory allows users to post content related to their website, and include links in this content back to their site. The search engines love article directories and consider some of them an authority source. Ignoring this source of possible links is not a good idea. While it might seem to be a pain to write so much content and submit it over time, in the long run it really pays off.

To get the maximum benefit from using an article directory, you need to be able to spin your content. What the heck is spinning anyway? Its really very simple. It simply uses a computer program to auto substitute words and sentences randomly in place of what is written. So you might write “The dog is brown”. If you wanted to spin this, you could also say “The dogs fur is brown in color” or “The dogs fur is black”. All of the sentences are saying the same thing in a slightly different way – the general content remains the same, only minor details are changed. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Sure you have to provide the alternatives to substitute with, but then a computer does all the rest. This will give you maximum impact and protect you from getting penalized by the search engines for duplicate content submitted to article directories.

Altering the content around a main article allows someone to submit the content to many different article directorires and not have to worry that the same exact content is being submitted.

Sure a few of the same article is fine, but you dont want 200 copies of the exact article submitted all over the web.

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Using an article directory to market your articles is a great way to get backlinks and additionally market your brand and image.One really negative thing you do not want to do is to send out a bunch of poorly written articles, or junk that does not make sense but links to your site.  This usually backfires in the long run, and makes anyone reading it far far less likely to ever click on the link and visit your site.No clickthu leads to no conversions for anything you might be trying to accomplish.

Make sure you write and submit a quality article, because most article directories have manual screening methods to filter out junk that is not up to speed.  This keeps out a ton of junk and spam – and probably your article too, if you do not do a good job in the writing department.  Keep in mind the target audience for your article for each article directory and it will help you write it in the best manner.

You should have 5-7 article directories in mind for every article you write.  In addition, if you get some software to assist you, you can spin each article into maybe 10 individual articles that are uniquely different and get more mileage out of each article.  Basically “spinning” allows a computer to substitute sentences on output so it might have an A, a B and a C choice for each sentence.It will mix and match sentences randomly based upon the choices it has when you set it up.

The more articles you write, the more backlinks you will get to your site.  In addition, the quality article directories will have decent page rankings which is always a big help in and of itself.  Some article directories are a hub for others looking for content for their sites, so you get additional mileage here as well.

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No matter how good a writer you are, or how creative your site is, without any traffic it does not matter.Fancy graphics and flash do not matter if no one actually comes to your website to view them.  Traffic is always the end game for anyone trying to publish ads or sell anything on the web.  It seems like its a mystery to most, as most products sold on the web focuses on content, PPC (which is not bad, but also very hard to get right), or management products to help with productivity.  Very few actually work on where the heck you get traffic from.

The number one source of free traffic will come from natural search engine ranking, and the consistency is hard to beat.  Why?  Once you build your site up on a few keywords that get decent search volume, this traffic will be consistent.  PPC or other methods are fine, but are also subject to other risks that must be managed.  Basically you need links and content - this is the key to getting higher rankings on Google.

One way to get links is through  submitting niche articles related to your site to an article directory.  Once you decide on what type of site you want to build to either sell stuff OR just do adsense revenue, its a good idea to write at least 20 articles (300-500 words).Make sure you have signed up for an Adsense and Adwords account before you write any articles, even if you have no plans to use them.Google has several great free tools for doing keyword research.  You don’t need to spend days researching keywords BUT you really need to pick 3 or 4 keywords to focus on for your articles that get decent traffic in the search engines and are related to your topic.  Another tool you can use that is free is PPC Web Spy (just google it) – it allows you to see what keywords people are bidding on for their PPC ads on Google – again, they have probably done extensive work since they are paying for the ad clicks – no reason you cannot just benefit from their work and use some of those keywords.

Once you have done this, make sure you write at least 5 articles using 2 of the researched keywords as links to your site.  Do not try to tackle too many keywords at once - you need about 200-300 links realistically for each keyword to move up - depending on how popular they are it may take more.  This is where any article directory comes in handy.  You can submit your article which is then redistributed for you to others looking for content.  This makes getting links much easier and faster, but does take a bit of time for it to propagate.  In addition, you may want a tool to help rewrite your articles so that many different versions are distributed to thousands of sites.  This is a key to quicker ranking on the engines as the same thing distributed over and over just does not do the trick.

In addition to article writing, you will want to submit your site linnk to all the major social networks like Digg, Facebook, StubleUpon, MySpace,and others.  The more the better.You will need to create an account at all of them - this can be time consuming but only needs to be done once.You can do a search on Google or other engines for a list of the major ones.Once this is done, you can also use tools to automate posting to all of your accounts at once which saves a huge amount of time.

Most stuff you want to do on the web can be found for free, but the key is free vs time saved by paying for tools to help automate stuff.I usually opt for the time saving tools - in the long haul its really worth it as you can accomplish so much more.There is always a trade off of time saved vs paying for this saved time.Some things I accomplish with completely free tools, others I pay a monthly fee to use because of the amount of time saved so I can get more done.

Of course there is more than these 2 steps - but if these 2 are only done you should start seeing results in about a month.  Longer term, even once you get ranking, you need a plan to continually feed articles to directories – not as often as the beginning, but you really want to do at least 1 per month per keyword to keep fresh links coming into the search engines.Over longer periods of time, the existing links that get distributed disappear as sites go offline or content is replaced.  Once you get a stable of articles written, often you can just do a complete rewrite of an older article and then submit that again - its often faster than rewriting a new article.

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