CVV: How to Use it to Prevent Fraud
Everyone in the telephone order, mail order, or e-commerce business needs to take some measures to avoid transactions from fraudulent people and chargebacks. This is the type of industry where most Merchants tend to not follow the proper protocols on preventing fraud.
The problem is what can merchants do to protect the security of their online sales? One suggestions is insisting that customers use the CVV number; a security feature on credit cards that is a three or four digit number found on the back of the card. the system will ensure the CVV code put in by the purchaser matches the credit card code. If it matches your purchase is processed, if it doesn’t match the purchase is not put through. This system isn’t without problems, if a credit card has been stolen the thieve will easily find the CVV number and can make a purchase with your card. It is an added security measure but not the only thing you should do.
Another way to secure you online transactions as a company is to make sure you are aware of and using the AVS (address verification service). Once again this is a free service company’s need to make use of. This feature checks and monitors that billing addresses for online transactions match the billing address the bank has on file. This way a stolen credit card could not be used unless the person had access to the owner’s mailing address. It cuts down on fraud but does not completely stop it.
For the best security you should include a sign-on-delivery with ID verification. This is something shipping companies offer and will ensure the person ordering is the valid owner of the credit card.
Having a merchant account comes with added responsibilities and not following the proper rules can land you in hot water. Be sure to follow the tips laid out in this article to help reduce chargebacks and potential fraud committed on your company.