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Posts Tagged ‘article-marketing-strategy’

Some Quick Article Marketing Tips To Help You In Your Business

October 14th, 2009
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50 Leads A Day With Article Marketing

Is article marketing an effective strategy? It will. Over the last couple of months I have created close to 1000 leads from this strategy alone. I’ve only actually been doing any online promotional strategies for the last couple of months. Sometimes I see people online who are frustrated with article marketing, and I think that it’s because they don’t understand the basic mechanics of search engine placements. My goal here is simple. I want you to have some immediate ideas that will help you make more money, faster with your article marketing efforts.

First, you want to keep your articles relevant to the reader. You may be wondering what I mean. Simply put, you need to be a useful resource for helping people solve their most important problems with your articles. For example, if someone was looking for ‘how to sponsor MLM distributors’, you wouldn’t want your article ranking in Google for that phrase if it had nothing at all to do with the concept. You want to speak directly to the core issues of your readers as much as possible. Relevant, useful information is step one in ranking in the search engines.

Second, you want your offer in the resource box to be specifically targeted towards your reader. What I mean is, don’t have an article about ‘How to Make Pea Soup’ and then have a resource box that says ‘Mr. Awesome makes 10 billion dollars a year teaching people how to be rich online…’ Get the drift? Make your offer as relevant as possible.

Next, if you want anything at all to rank well in Google, don’t expect it to if it has no other sites linking to that specific page. Simply put, you need a whole lot of other sites linking to your specific page. Most people assume that just because something is on EzineArticles or any other article directory that it will rank high… and it won’t. You should bookmark your articles on Digg at the minimum, and I prefer to use a popular social bookmarking service called ‘OnlyWire’. That will immediately give your articles backlinks, attention, and more traffic than if you don’t do it.

Last, write a whole bunch of articles. Most people online simply don’t write enough articles to make any significant difference long term for their websites. How many articles should you create? As many as you could possibly do. I only write one article per day, but I make sure that EVERY day I create one new piece of relevant, useful information and I create as much useful information from it as I possibly can.

My last idea is that you need to be positive about your website’s future. After getting down some basic concepts on article marketing, making money on the internet was one of the easiest things I have ever done. Keep your eyes peeled for more useful concepts! (After all, I do write one new article per day.)

David Wood is an expert in Article Marketing who has helped thousands of people learn to market with articles. To learn exactly how to get 50,000 visitors or more to your website over the next 100 days, visit David Wood’s Article Marketing Secrets.

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Productive Article Marketing Strategy For Anyone

September 18th, 2009
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The online environment has different requirements from printed publications, no matter if we’re talking about a printed magazine or journal. The visibility and recognition of an article is the key to a successful business. Implementing an effective article marketing strategy is vital, as the search engines will index only complete information and optimized content.

In order to achieve a quality market valuation, an article should accomplish several requirements. It must be informative, accurate, concise, and relevant and SEO optimized. Another feature that should be considered is the originality of the article. The search engines will not index articles with too similar content or identical content. The design and accessibility have also a major role for the usability of a website, associating visual images to the desired text message.

Maybe you have heard about the expressions “Content is king” and “Content is everything”, which are very popular among SEO experts and their software. The content, consisting in written texts and images, is an effective marketing tool, but only if it has the following characteristics:

Keyword density; there is no magic formula for the optimal density of keywords. There are a few general rules that must be taken into consideration when you decide how many keywords your article needs. Use keywords in page titles, bold text, link maps, in order to get a higher and more relevant position in search engines. Keywords play a vital role in any process of optimization for search engines. The visitors will find you through keywords. Through searches in search engines, people are guided to your content. Take care of your keywords, which you have found by doing careful keyword research, and they will care of you.

Keywords density represents the number of keywords divided to a web page total number of words. If your article has 500 words and 10 keywords, then your article has a keyword density of 2%. An appropriate density of keywords is between 3%-5%. A too large number of keywords is worse then the total lack of keywords; on the other hand, a smaller number won’t have a significant impact on search engines.

Quality content; marketing experts say that you should find the right tone so that your audience understands what you mean – do not use acronyms unless you explain them, write using plain language, keep a friendly and informal tone and an accessible style. Article marketing strategy consists in attracting visitors to your content, visitors who must be perceived as potential customers. High quality content is directly related to the products promotion.

A simply and clear language; reading a text online is 25% more difficult than reading a printed text. Therefore, it’s better to avoid complex phrases and words. The article has to provide answers to potential visitors, without misleading them. Each paragraph should be limited to a certain message; this way, the visitors will take into account the main idea, even without reading the entire paragraph. It is recommended to write the conclusion in the first two sentences of the paragraph, in order to outline the main idea, followed by explanations and details.

Relevant content; many webmasters provide gobs of information that has nothing to do with the main idea promoted by the website. Some consider that by providing indirectly related details, the website will achieve a higher rank in search engines. Instead of creating confusion, the content must be relevant for the desired message. As more relevant the article is, as higher will be the changes of being indexed by search engines.

As the Internet has become an online business environment, writing useful and relevant content is crucial. The information provided must be accurate, in order to have credibility. If a certain idea is excessively emphasized, it will raise suspicions among people. People want to know more about their interests, as they look for new information, but this doesn’t justify any intentional inaccurate facts used in order to make a difference.

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Choose Wisely When Comparing Free Traffic System vs Article Marketing

August 17th, 2009
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Free Traffic System is the new age of article on marketing : it has its benefits and does not have its drawbacks. 

The advantages of both article marketing and Free Traffic System are obvious – Google and other search engines welcome and will always welcome the creation of new, useful, non-duplicate content and that is why search engines look favorably upon the backlinks generated this way. 

Due to this “benevolent attitude” from search engines towards links built via article marketing thousands of folk are successfully using article marketing for years to enhance their positions in search engines for the essential keywords. 

BUT, sadly article marketing has some serious downsides – let’s take a look at them :

– when others republish your article they can remove your backlinks from article

This is a genuine problem.  After you have submitted your article to one of the major article directories – you lose control over this article.  Today tons of people are using different automatic tools to “harvest” these directories for content and republish its articles on their sites. 

The difficulty is that more folk started to steal your content from article directories and instantly remove your backlinks from the resource box.  OR they steal simply a tiny portion of your content ( first paragraph of your article, for example ) and give a backlink to the article list.  This is excellent for article directory, but not for you! 

With Free Traffic System you are warranted that pages where your content is republished will remain with YOUR backlinks using free article marketing process.  Those blogs who break this rule and touch your links ( change them / make them invisible / remove them ) will be removed from the Free Traffic System and lose access to quality content. 

– reused content Problems

You see, when one and the same article is republished Google quickly “understands” this is a duplicate content and “sees” that a big portion of your backlinks is constructed from duplicate content pages.  This is not dangerous and Google will not punish you for doing that, but it is rumored that Google seriously lowers the SEO cost of backlinks constructed from duplicate content pages. 

With Free Traffic System you have all tools necessary to make each of your articles be non-duplicate, whether or not the article is republished on twenty, 40, a hundred or even more blogs.  With aid from simple procedures – that will take additional five mins per article – you will create dozens or perhaps loads of READABLE and CONCISE versions of article title and body.  It’s all in your hands : if you decide to spend 5 mins and use the diversification tools provided by Free Traffic System, then each of the articles republished will be unique for Google and other search engines.  And this can instantly increase the value of your backlinks. 

Look at the comparison table to see Free Traffic System compared vs normal article marketing.

Click on the following link to get your UNLIMITED free backlinks based on this terrific Article Marketing Strategy.

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Mastering the Art of Article Marketing

February 3rd, 2009
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You have set up your online business website. It looks professional, everything is functioning well, everything you want to say and everything that your customers need are there, the whole 9 yards are present. But why don’t you have a single sale made since? Simple! You have no traffic coming in to your site. Worse, nobody even knows that your website exists.

You don’t want just any traffic. You need targeted traffic to your website. That is to say you want to target people that might actually be interested to the products you are selling. To achieve increased in visitor traffic, you need to advertise your website. And remember that there are more differences in online business and offline business advertisement than there are similarities.

The most popular method to advertise a website is to write articles for article marketing campaign.

For the right person, article marketing can be totally free. If you know how to write articles, you can find free article directories on the Web where you can submit your articles for publishing. Performing this means your article marketing campaign is free.

Article marketing is useful in establishing your authority over your niche. When you gain an authority status, it’s much easier for you to sell your product since people have more trust in you. Authority websites also gain higher search engine ranking – another free way to search engine optimize your website.

By writing articles, you know you get targeted traffic to your website. Only people with particular interest to your niche will read your piece so that you know if you carry them to your business website, they will find what you’re offering interesting. You are sure your efforts will not go to waste.

However, you must remember one important point when you write article and start your article marketing strategy. Remember to cater to your readers’ needs and not to yours. That is to say know what your readers would like to read about your niche. Achieving this is possible by entering in chat rooms or forums that are frequented by your potential customers. Once you know your readers by heart, you can write a piece purposely dedicated to them.

Realize the power of article marketing for your online business, and before you know it, the profit starts pouring in. If you keep in mind to put service first above profit in your article marketing campaign, your success is near.

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