5 Common Mistakes of Website Design
Huge Mistake #one: Making a Website with Flash — Did you know during a recent study, prime internet marketers discovered that having a web site created with Flash, truly decreased the response from prospects and customers by as a lot of as 370 percent?
Here’s why: Your prospects and customers are possibly visiting your web site using all sorts of various computers, connection speeds and web configuration settings…
What could look great to at least one visitor could not even seem for one more! You may very simply have shelled out hundreds or maybe thousands of dollars to possess a website created using the Flash technology, solely to find out that a number of your visitors will never see it! (Not to say the loading times will cause your visitor to shut your website, never to come back again.)
Huge Mistake #two: The “Net Catalog” Approach — You see this everywhere. Good, honest and hardworking businessmen and women get on-line to sell their products or services, and have a web site created for them that contains a link to simply regarding everything they offer on one page. Their thinking goes along the lines of, “…well, I don’t want to leave anyone out. If they are available to my website, I want to create certain I’ve got what they’re trying for…” — This approach of thinking may not be any from the truth.
Here’s why: There’s an ancient rule that goes back to the terribly beginning of direct-promoting on the internet, taught by the richest, most legendary and well-respected net marketers of all time…
“After you give your prospects too several decisions, they become confused and aren’t positive what to do next. Confused individuals never buy anything.”
Huge Mistake #three: Optimizing Your Sales Website for the Search Engines — You may see this taught in nearly every “net marketing” course, manual or eBook out there… “You want to optimize every page of your website for the search engines!” — In fact, this false teaching is accepted as ‘gospel truth’ therefore typically that most web designers will supply to try to to this for you at no, or little additional cost…
What they do not understand is that sure words and phrases should be either re-worded (to form it “keyword rich”) or taken out completely, simply to be looked upon highly by the mighty search engines — and this might kill your sales, literally overnight.
Here’s why: Once you or a employed net designer optimize your sales page (i.e. any web page designed to sell your product and services) to get a better listing within the search engines, you’re going to own to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to induce those higher listings. Certain, this may bring you more traffic — however what sensible is all the traffic in the planet, if your visitors arrive at your website and are not compelled enough to scan why they must order your product?
For years, it has been taught that you must continuously try to search out a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your product and services…
Wrong Again! — The reality is that you should never optimize your sales page for the Search Engines. Instead, you should produce tiny “entry pages” for every keyword connected to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We have a tendency to will show you specifically how to do this quickly and easily and acquire *huge* targeted traffic from the Search Engines – while not ever *touching* your sales site!)
Huge Mistake #four: Having a “Graphics-Based” Web site — Certain, graphics can certainly help us to visualize a explicit state of affairs or circumstance, product or service… However did you know that having a graphically-driven website will really distract your visitor removed from your sales message?
After all, your sales message (or “internet copy”) is The #-one most vital factor during a web site that makes money. If your guests are paying additional attention to your “professional graphics” than your sales message… you’ve got just lost another sale.
Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether or not to shop for your product, get additional information or leave. If you’ve got got a graphically-intensive website, your web site will most likely still be loading past your seven-second time limit.
That’s a “customer-killer” in and of itself – however, the real reason lies at intervals the fact that the larger, brighter and more beautiful your graphics are, the a lot of they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the distinction between getting a buying deal, and losing a customer.
Huge Mistake #five: Planning a Website with Zero Marketing Experience — Most web designers haven’t any idea how to form money on the web, with anything different than their style services. It is not their fault – they simply have no or very very little selling and sales experience. Once all, they are simply web site designers…
However, having your web site designed by someone with Zero web marketing experience is like shopping for a street-car without an engine… it will not go anywhere, and it’ll simply waste some time and money!
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