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4 Stages of Website Design

January 30th, 2010

Stage one – Vogue over substance
The primary stage is to design a website {that the} chief govt officer, venture capitalists, and ad agencies like to see. There are all varieties of “bells and whistles” during this design. A whole web site might be a Flash animated site. Or there might be some stunning JavaScript mouse over effects or drop-down menus within the design. It is often a pretty design, but the message is obvious – vogue over substance.

Stage 2 – Designing for online visibility
In Stage two, the fact of an ineffective internet style begins to hit, usually around three-six months after the initial launch. A web site will sometimes get rejected by several of the main directories, not be indexed by the foremost search engines, or not get the traffic or sales that were projected primarily based on the varied sorts of marketing ways used. Sometimes, that’s when corporations decide that they will try to hire a professional online marketer to push the site. Doorway page firms, in some method, form or kind, rear their ugly heads. Unfortunately, several web site house owners fall for a doorway page company’s pitch because the beautifully designed site couldn’t presumably be the matter with low web site traffic. Yahoo would possibly have rejected a website, or the positioning would possibly are listed in Yahoo and the corporate cannot perceive why they need no description next to their company name. However in no means would many ad agencies or doorway page corporations wish to tell potential purchasers the truth — they merely did not style and write a good web website — as a result of it might mean losing thousands of pounds in business

Stage three – Designing for your audience
By Stage three, when spending an exorbitant quantity of cash on pretty internet website styles and numerous selling strategies, net site homeowners typically work out that they did not style or write a good Internet website for their target audience. Sometimes, internet website owners will bring in a usability professional to research potential issues and gift numerous solutions. Bringing during a search engine promoting expert to help with search-engine friendly web styles &templates early in the design section can save an organization thousands of pounds in on-line marketing costs.

Stage four – Site redesign
When careful usability and search engine visibility analyses, net site owners finally have an efficient internet site. A website that’s written, coded and designed for user friendliness and search engine visibility typically gets the foremost traffic and ensuing sales as a result of it absolutely was written, programmed, and designed for finish users.

Conclusion
Net sites ought to perpetually be designed with your audience in mind, not your own personal preferences. Colours have meaning. Skilled designers perceive the psychology of color and the utilization of white house to best project the image your audience desires to see. (As an example, strive to not use the color red on a monetary site.) Understanding the products/services/information your target market is looking out for is paramount to coming up with and maintaining a good net site. Once you launch a site, you would possibly have to make an informed guess as to what your audience wants. Once that, tools like website statistics software and reporting from web site searches tell you precisely what your visitors are looking for. Then content and selling ways can be adjusted accordingly. Unless the advanced technology clearly edges end users, do not use it on your site. If your venture capitalists or CEO’s or lawyers like the location, ask if they are going to spend the thousands or innumerable pounds to keep you in business.

They are not. Your target market who can ultimately confirm the success or failure of your site.

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